96. Nine Neuromarketing techniques to boost your business
May 12, 2025
In our businesses marketing is essential to boost brand awareness and the bottom line… profit producing activities. Marketing needs to work for you and motivate your clients and perspectives to support and connect with your business.
Great marketing techniques don’t just throw ideas and images at customers hoping they’ll convert. The tactics and techniques combine neuroscience, client psychology and marketing to understand the consumer motivations. This makes customers feel like it’s their natural choice to purchase.
Tom Pestridge a marketing mastermind, senior marketing leader and fractional CMO shared an interesting article listing 9 neuromarketing strategies to scale your sales.
9 Neuromarketing techniques to boost your business
π« The Framing Effect ~ how you phrase a benefit changes how people perceive it
π« The Affordability Illusion ~ breaking down the large numbers into smaller amounts makes it seem more reasonably priced
π« The Rule of Three ~ people almost never go for the cheapest option if there are three choices. Choices give the opportunity for differentiation, only two options limits the choice.
π« The IKEA Effect ~ people value things more if they contribute to the outcome. Example customising your own cosmetic or product verse a pre-made option
π« The Power of Free ~ People over value things if they’re free, even if they don’t need then. Think of a gift with purchase rather than discounted price. Always add value
π« The Contrast Effect ~ People place something as better value when positioned next to a more expensive alternative. For example a £1000 bag next to a £5000 handbag. The £1000 loots like a great deal.
π« The Paradox of Choice ~ Pick from your top three best selling products, services or packages. Too many options can overwhelm the consumer and lead to indecision.
π« Anchoring Bias ~ The first impression and price offered will influence the perceived value. For example, originally £500 now for only £399 saving over £100 verses on sale for £399
π« Endowment Effect ~ People value things more once they own them or feel ownership. Start your free trial today (no commitment) verses get stated for only £50.
Thank you for reading, if this was useful please π©· and if it could help someone in your network, please share.
Thank you ~ Diana x
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